Sökning: "Peiwen Jiang"

Hittade 1 uppsats innehållade orden Peiwen Jiang.

  1. 1. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Xue Fei Liu; Peiwen Jiang; [2014]
    Nyckelord :SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

    Sammanfattning : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. LÄS MER