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1. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. LÄS MER
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