Sökning: "Per Fröderberg"

Hittade 1 uppsats innehållade orden Per Fröderberg.

  1. 1. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Per Fröderberg; Philip Rask; [2023]
    Nyckelord :CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Sammanfattning : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. LÄS MER