Sökning: "Per Parment"

Hittade 2 uppsatser innehållade orden Per Parment.

  1. 1. Long-term customer relationship : A study on how to achieve long-term customer relationship in the car retail sector

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Martin Lindgren; Tommie Åkesson; [2017]
    Nyckelord :Customer relationship;

    Sammanfattning : In the literature today, there is an apparent absence of generally accepted models for how to achieve customer loyalty within the car retail sector.  Researchers have proposed that it is less expensive to serve long-term customers than newly acquired customers (Reishheld, 1994; Mittal & Lassar, 1998; Zineldin, 2006). LÄS MER

  3. 2. Bokakademin i Östergötland AB möter framtiden : En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin

    Kandidat-uppsats, Företagsekonomi; Filosofiska fakulteten

    Författare :Fabian Hamnqvist; Emma Svensson; [2013]
    Nyckelord :college bookstores; online textbook retailers; purchasing behaviour; marketing activities; marketing strategy; Bokakademin; köpbeteende; marknadsföringsstrategi;

    Sammanfattning : Bokakademin i Östergötland AB möter framtiden – En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future – A study of students’ purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin) Authors: Fabian Hamnqvist and Emma Svensson Bachelor’s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran Noghabai Abstract This paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. LÄS MER