Sökning: "Philip Lagström"

Hittade 1 uppsats innehållade orden Philip Lagström.

  1. 1. A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective.

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Philip Lagström; Gustaf Stenlund; [2014]
    Nyckelord :Location-based marketing; Geo-fencing; Smartphone; brick and mortar;

    Sammanfattning : Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. LÄS MER