Sökning: "Location-based marketing"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden Location-based marketing.
1. Privacy-preserving proof-of-location using homomorphic encryption
Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för systemteknikSammanfattning : Location-based software services require knowledge about a user's geographic data. Sharing these data risks compromising the user's privacy, exposes the user to targeted marketing, and enables potentially undesired behavioural profiling. Today, there exist several privacy-preserving proof-of-location solutions. LÄS MER
2. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches
Magister-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. LÄS MER
3. Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the digital footprints of a customer as part of their strategy. LÄS MER
4. Personaliserad mobilkupong? Ja, tack! Effekten av kontext och personalisering på mobilkupongers effektivitet
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : With regard to a new digitalisation era as well as shifting behaviour of consumers and retailers that attempt to adapt to new business environments, the purpose of this study is to examine the impact of context and personalisation on the consumers' intention to use a mobile coupon in the retailer's' physical store. Our findings suggest that consumer's context, in the form of geographical distance between the consumer and the use of a mobile coupon, does not affect consumer's intentions to use a coupon. LÄS MER
5. The possibilities of location-based marketing and the challenges of privacy : A cross-cultural study between Sweden and New Zealand
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Abstract Title: The possibilities of location-based marketing and the challenges of privacy – a cross cultural study between Sweden and New Zealand. Date: 2016-05-20 Level: Bachelor Thesis in Marketing Author: Johan Rambrandt and Simon Thordmark Supervisor: Klaus Solberg Soilen Problem formulation:If and when does location-based marketing intrude on individual's privacy?Does individual's perceive privacy differentially in Sweden and New Zealand?From the individual's perspective, what is the accepted limit for information disclosure? Purpose: The purpose of our bachelor thesis is to study if and when location-based marketing intrude on individual's privacy and how location-based marketing affect the individuals in both Sweden and New Zealand. LÄS MER
