Sökning: "Technological acceptance model"

Visar resultat 1 - 5 av 57 uppsatser innehållade orden Technological acceptance model.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  2. 2. “Nej, jag är inte skraj för ny teknik” : En kvalitativ studie om rekryterares känslomässiga upplevelse av AI inomrekrytering

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Filippa Elf; Elina Bende; [2024]
    Nyckelord :Artificial intelligence; AI; sense-making; Technology Acceptance Model; TAM; Acceptance of AI; Artificiell intelligens; AI; meningsskapande; Technology Acceptance Model; TAM; Acceptans av AI;

    Sammanfattning : The rapid development of artificial intelligence has initiated debates regarding its eventual threats and opportunities in the labor market. There is currently an ongoing discussion about which jobs, within the HR-business, that could potentially be replaced by AI, with the recruiting profession being suggested as replaceable by AI. LÄS MER

  3. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Jämterud; Henrik Widell; [2024]
    Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

  4. 4. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Clara Engström; Danijela Smoljan; [2023-11-20]
    Nyckelord :Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Sammanfattning : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. LÄS MER

  5. 5. Navigating Employee Job Satisfaction and Performance: An empirical study of FinTech adoption in a Finnish bank

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Saher Sakr; Maiju Viitanen; [2023]
    Nyckelord :financial technology; fintech; technology adoption; technology acceptance; technology resistance; technology implementation; employee satisfaction; employee performance; financial institutions; traditional financial institutions; banks; banking industry; finnish banks; op bank; digitalization; digital financing; innovation in banking; artificial intelligence; blockchain; robo-advising; peer-to-peer; internet-of-things; mobile banking; online banking; theory of reasoned action; technology acceptance model; unified theory of acceptance and use of technology; motivational model;

    Sammanfattning : While FinTech is a relatively recent subject in academic literature, it is widely acknowledged as one of the most notable innovations within the financial industry. Despite the growing interest in FinTech, there is currently a lack of comprehensive understanding regarding the exact implications it will have on established financial institutions. LÄS MER