Sökning: "Customer experience management CEM"

Hittade 5 uppsatser innehållade orden Customer experience management CEM.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rasmus Jämterud; Henrik Widell; [2024]
   Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

3. 2. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Oskar Eriksson; Mathilda Axelsson; [2022]
   Nyckelord :Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Sammanfattning : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. LÄS MER

4. 3. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
   Nyckelord :customer experience; customer experience management; CEM; customer experience in B2B;

   Sammanfattning : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. LÄS MER

5. 4. Digitaliseringens påverkan på värdeerbjudandet inom skogsbranschen utifrån ett kundperspektiv

   Master-uppsats, Linköpings universitet/Industriell ekonomi

   Författare :Sanna Sörberg; Mathias Österlund; [2017]
   Nyckelord :business model; value proposition; digitalization; digitization; digital strategy; digital timber trading; forest industry; affärsmodell; värdeerbjudande; digitalisering; digital strategi; digital skogsaffär; skogsbranschen;

   Sammanfattning : This study examines how digitalization changes the value proposition and the business model within the forest industry from the perspective of the forest owners and how this changes the experienced customer value. Previous studies have focused on how digitalization creates value for the company, and this study contributes to research by giving insights in how the customers perceive a digitalization and is useful in the design of the value proposition and the business model. LÄS MER

7. 5. CEMenting Growth : Customer Experience Management as a driver of Growth

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Gema Sundström; Guha Kashyap; [2016]
   Nyckelord :Customer Experience Management; Customer Experience; Customer Loyalty; Customer base; Competition; Competitive Advantage; Growth; Growth Strategy;

   Sammanfattning : Purpose: The purpose of this study is the purpose of this study is to gain a more in-depth understanding of customer experience management and how it enables growth within an organization. Background: Customer Experience Management has been described as a process where the entire experience of a customer with a product/service and a company is strategically managed. LÄS MER