Sökning: "digital skogsaffär"

Hittade 1 uppsats innehållade orden digital skogsaffär.

  1. 1. Digitaliseringens påverkan på värdeerbjudandet inom skogsbranschen utifrån ett kundperspektiv

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Sanna Sörberg; Mathias Österlund; [2017]
    Nyckelord :business model; value proposition; digitalization; digitization; digital strategy; digital timber trading; forest industry; affärsmodell; värdeerbjudande; digitalisering; digital strategi; digital skogsaffär; skogsbranschen;

    Sammanfattning : This study examines how digitalization changes the value proposition and the business model within the forest industry from the perspective of the forest owners and how this changes the experienced customer value. Previous studies have focused on how digitalization creates value for the company, and this study contributes to research by giving insights in how the customers perceive a digitalization and is useful in the design of the value proposition and the business model. LÄS MER