Sökning: "Effective Mobile Couponing"

Hittade 2 uppsatser innehållade orden Effective Mobile Couponing.

1. 1. Personaliserad mobilkupong? Ja, tack! Effekten av kontext och personalisering på mobilkupongers effektivitet

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nives Vucetic; Ninni Rydstedt; [2017]
   Nyckelord :Mobile Marketing; Mobile Coupons; Location-Based Targeting; Personalization; Effective Mobile Couponing;

   Sammanfattning : With regard to a new digitalisation era as well as shifting behaviour of consumers and retailers that attempt to adapt to new business environments, the purpose of this study is to examine the impact of context and personalisation on the consumers' intention to use a mobile coupon in the retailer's' physical store. Our findings suggest that consumer's context, in the form of geographical distance between the consumer and the use of a mobile coupon, does not affect consumer's intentions to use a coupon. LÄS MER

3. 2. Purchasing Processes in Mobile Commerce: The Case of Consumer Electronics

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Christian Siesenop; [2012]
   Nyckelord :Mobile Commerce; Tablet Commerce; Purchasing Process; Consumer Decision Making; Mobile Marketing;

   Sammanfattning : Smartphones and tablets are currently changing the way we purchase products we need or desire. While they have been used as a tool for finding information for a while, they are now also used for purchasing products and services. However, little research has been conducted on consumer behaviour in mobile and especially tablet commerce. LÄS MER