Sökning: "Philipp Mueller-Marquardt"
Hittade 1 uppsats innehållade orden Philipp Mueller-Marquardt.
1. Sharing is CARing - A Multiple Case Study Into Resource Deployment Practices of Car Manufacturers in the Sharing Economy
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The sharing economy is disrupting industries, with the automotive industry being one of the most affected ones. Car manufacturers are facing a future of declining car sales in which their traditional way of doing business is seemingly becoming less relevant. LÄS MER
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