Sökning: "Qiaoqun Pan"

Hittade 2 uppsatser innehållade orden Qiaoqun Pan.

1. 1. Entering the Chinese Market: Implications for foreign micro E-businesses

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Radu Ioniță; Qiaoqun Pan; [2018]
   Nyckelord :Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

   Sammanfattning : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. LÄS MER

3. 2. Obstacles or Opportunities? Branding for Overseas Wenzhounese in Italy

   Master-uppsats, IHH, Företagsekonomi

   Författare :YILI WANG; Qiaoqun Pan; [2010]
   Nyckelord :Wenzhou Model; Wenzhounese immigrant companies; Brand; Brand;

   Sammanfattning : With  the development of Chinese  economy  and market,  the Chinese brand  is going out  of China, more  and more  overseas Chinese  enterprises  have  attracted  attention outside of China. Among all these overseas Chinese, a group of people called Wenzhounese, famous for Wenzhou Model they created in China, bought back the dynamic industry cluster in regions in Italy. LÄS MER