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  1. 1. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
    Nyckelord :multi-channel sales system; multi-channel management; multi-channel customer;

    Sammanfattning : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. LÄS MER