Sökning: "Rania Shalan"

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  1. 1. Optimizing the assortment planning of highly differentiated products with demand and location complexity in Europe : A case of the e-commerce cosmetic industry

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Rania Shalan; Rim Abdul-Rahman; [2022]
    Nyckelord :Optimization; Assortment planning; TOPSIS; demand model; localization; e-commerce;

    Sammanfattning : The cosmetic industry is characterized by having the ability to offer a wide range of differentiatedproducts. This leads in turn retailers to make strategic decisions regarding assortment planning. Itmeans choosing the right breadth and depth of products that should be allocated to a distributioncenter. LÄS MER