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  1. 1. Barriers of Cross Cultural Communication in Multinational Firms : A Case Study of Swedish Company and its Subsidiary in China

    Master-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Rufei He; Jianchao Liu; [2010]
    Nyckelord :Cross Cultural; Communication; Multinational firms; Management Style; Staff Behavior;

    Sammanfattning : In times of rapid growth, both in terms of economic development and globalization, an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. LÄS MER