Sökning: "Saga Blomström"

Hittade 1 uppsats innehållade orden Saga Blomström.

  1. 1. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Saga Blomström; Josef Waldfogel; [2023]
    Nyckelord :Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

    Sammanfattning : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. LÄS MER