Sökning: "Liability of distrust"

Hittade 2 uppsatser innehållade orden Liability of distrust.

1. 1. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Saga Blomström; Josef Waldfogel; [2023]
   Nyckelord :Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

   Sammanfattning : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. LÄS MER

3. 2. The (svb) Company as an Alternative for Social Enterprises in the Welfare Industry.

   Magister-uppsats, Göteborgs universitet/Juridiska institutionen

   Författare :Hanna Sonning; [2015-10-13]
   Nyckelord :;

   Sammanfattning : Private entrepreneurship as a response to the social challenges of society is a hot topic today. As a consequence, during the last two decades the public sector has been in competition with private actors delivering welfare services funded by public financing. LÄS MER