Sökning: "Sandra Löpmann"

Hittade 1 uppsats innehållade orden Sandra Löpmann.

  1. 1. SWEETS FOR LIFE - RELATIONSHIP MARKETING TO CHILDRENIN THE SWEETS INDUSTRY

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Sandra Löpmann; Anita Mühlenkamp; [2007]
    Nyckelord :;

    Sammanfattning : Relationship marketing is widely discussed in the fields of industry goods and services. Also, the theme of marketing to children owns an important part within the existing literature in the marketing field. Nevertheless, there is a lack of literature for relationship marketing in consumer markets towards children. LÄS MER