Sökning: "Sanna Sherwany"

Hittade 1 uppsats innehållade orden Sanna Sherwany.

  1. 1. Challenges in Building a Marketing Communication Platform within the Pharmaceutical Industry in Sweden - A Case Study

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rebeka Karabeleska; Sanna Sherwany; [2017]
    Nyckelord :Communication model; Pharmaceutical industry; Marketing communication; Integrated marketing communications; Marketing communications platform;

    Sammanfattning : This thesis aims to investigate the main challenges and how they are overcome, when pharmaceutical companies based in Sweden go about in creating a marketing communications platform. By conducting interviews, and making observations, with a pharmaceutical company in Sweden and a marketing consulting company, hired by the pharmaceutical company, we find that there are internal and external challenges in this task. LÄS MER