Sökning: "Sara Hagve"

Hittade 1 uppsats innehållade orden Sara Hagve.

  1. 1. Sales professionals’ perceptions regarding financial incentives and motivation : A qualitative study in a B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gustav Olsson; Sara Hagve; [2016]
    Nyckelord :Motivation; Financial incentives; Sales professionals; B2B.;

    Sammanfattning : It is important for a selling company to have a motivated sales force. The motivation and what employees is motivated by have occupied the interest of human resource researchers for decades. There has been a large amount of research within motivational psychology, which has produced several theories regarding human needs and motivation factors. LÄS MER