Sökning: "Saskia Wichmann"

Hittade 1 uppsats innehållade orden Saskia Wichmann.

  1. 1. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Nyckelord :industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Sammanfattning : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. LÄS MER