Sökning: "Sofia Lerm"
Hittade 1 uppsats innehållade orden Sofia Lerm.
1. Are We Better off Alone? A Qualitative Study on Which Ways Digitalization has Impacted the Disintermediation in the Vehicle Industry
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The paradigm shift in the vehicle industry, partly caused by digitalization and the conversion to electric alternatives, has pressured traditional manufacturers to reconsider pre-existing practices and distribution methods to align with market developments. By investigating digitalization's impact on disintermediation in the vehicle industry, and which considerations a firm should make when contemplating disintermediation, the purpose of the study is to provide a model proposition, suitable to use when considering disintermediation and integration of value-creating activities into the firm. LÄS MER