Sökning: "Sofia Lerm"

Hittade 1 uppsats innehållade orden Sofia Lerm.

  1. 1. Are We Better off Alone? A Qualitative Study on Which Ways Digitalization has Impacted the Disintermediation in the Vehicle Industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Lerm; Sofia Ståhlfors; [2022]
    Nyckelord :Disintermediation; Internalization; Vehicle Industry; Digitalization; Supply Chain;

    Sammanfattning : The paradigm shift in the vehicle industry, partly caused by digitalization and the conversion to electric alternatives, has pressured traditional manufacturers to reconsider pre-existing practices and distribution methods to align with market developments. By investigating digitalization's impact on disintermediation in the vehicle industry, and which considerations a firm should make when contemplating disintermediation, the purpose of the study is to provide a model proposition, suitable to use when considering disintermediation and integration of value-creating activities into the firm. LÄS MER