Sökning: "Spokes-character"
Hittade 2 uppsatser innehållade ordet Spokes-character.
1. Chatting with a brand spokes-character: A quantitative study on the effects of using brand spokes-characters as virtual chatbot agents
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : This study investigates the consequences of using brand spokes-characters as chatbot agents in customer interactions. Through two studies, the effects of using a brand spokes-character to interact with consumers is compared to using a non-spokes-character chatbot agent. LÄS MER
2. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees
Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. LÄS MER