Sökning: "Stina Freid"

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  1. 1. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Stina Freid; Alexandra Gredeus Ampuero; [2023]
    Nyckelord :Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

    Sammanfattning : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. LÄS MER