Sökning: "Tanya Gergova"
Hittade 2 uppsatser innehållade orden Tanya Gergova.
1. In-store driving forces behind the purchase decision-making process for high-end designed tableware products
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis intends to investigate what are the driving forces behind the shopper's decision-making process in high-end designed tableware products and what is the role of the in-store marketing in the process. The authors of the research have found that there is a lack of knowledge about the consumer’s buying behavior in that segment and therefore it was decided the empirical part of the research to be made in collaboration with Villeroy & Boch – international company presented in 125 different countries around the world offering high-end designed products. LÄS MER
2. Burger Wars - case Burger King vs. McDonald's
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER