Sökning: "Nathanael Muscat"

Hittade 2 uppsatser innehållade orden Nathanael Muscat.

1. 1. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nathanael Muscat; Ivaylo Ivanov; [2016]
   Nyckelord :Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

   Sammanfattning : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. LÄS MER

3. 2. Burger Wars - case Burger King vs. McDonald's

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tanya Gergova; Emelie Lundqvist; Nathanael Muscat; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER