Sökning: "Thaha Osman"

Hittade 1 uppsats innehållade orden Thaha Osman.

  1. 1. Communicating through social media to regain stakeholders trust during crises : A case study about H&M

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Florence Mensah; Thaha Osman; [2018]
    Nyckelord :Crisis management; Crisis Communication; Social media; Trust; Stakeholders; Customers.;

    Sammanfattning : Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. Fast fashion retailers have been highly affected by crisis spread through social media, which could be seen as a result of the increasing usage of social media. LÄS MER