Sökning: "Traditional airlines"

Visar resultat 6 - 10 av 22 uppsatser innehållade orden Traditional airlines.

  1. 6. APPLYING THE VALUE GRID MODEL IN AIRLINE INDUSTRY : A CASE STUDY OF SCANDINAVIAN AIRLINES (SAS)

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Rasmey Heang; [2017]
    Nyckelord :Value Chain; Value Network; Value Grid; Airline Industry;

    Sammanfattning : The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the concept of linear value chain has recently become unsuitable as a tool to analyze some industries and to uncover many sources of value. LÄS MER

  3. 7. Implementering av programmatisk internet-annonsering

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Fredrik Heiding; Filip Klementsson; [2016]
    Nyckelord :;

    Sammanfattning : Differences between traditional and programmatic online advertising Artificial intelligence is a vast concept with application areas from cutting edge robotics to understanding our daily habits in purchasing groceries. According to George Luger the fields of application for this created intelligence will be limited only by our imagination, but for this thesis the limitation is its current use in online advertising. LÄS MER

  4. 8. Swedish companies' willingness to pay a price premium for flights using bio jet fuel : a survey based on companies flying via Bromma Stockholm Airport

    Master-uppsats, SLU/Dept. of Economics

    Författare :Louise Goding; [2016]
    Nyckelord :bio jet fuel; Bromma Stockholm Airport; companies; payment card; willingness to pay;

    Sammanfattning : An important source of carbon dioxide emissions is the aviation industry, which accounts approximately for 2 percent globally. Therefore, reducing these emissions has become a major challenge for air travel authorities worldwide. LÄS MER

  5. 9. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emily Widen; Jane Macfarlane-Grieve; [2015]
    Nyckelord :Business and Economics;

    Sammanfattning : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. LÄS MER

  7. 10. Från bortskämda monopolbarn till en kamp för överlevnad : En fallstudie om de traditionella flygbolagens omstruktureringar efter lågprisbolagens framväxt

    Magister-uppsats, Institutionen för ekonomi och företagande

    Författare :Margarita Salonikidis; Erica Sundberg; [2012]
    Nyckelord :Strategi; affärsmodell; nätverksbolag; lågprisbolag;

    Sammanfattning : The purpose of this paper is to examine how the traditional airlines' strategies are affected by the low-cost carriers emergence and their business model and in wich ways they can achieve profitability. Furthermore we also want to examine the factors that affect the airlines' efficiency and competitiveness. LÄS MER