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1. 1. Augmented Reality : The current and potential use of augmented reality in B2B

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Azjargal Gankhuyag; Bingqing Xiang; Victoria Bonnevie; [2015]
   Nyckelord :Augmented reality AR ; Visualization; 3D; Smart devices; Smart glasses; B2B; Technology acceptance model TAM ; Perceived usefulness; Perceived ease of use; Marketing; Competitive-advantage; Market vision;

   Sammanfattning : In today’s world, we live in a technologically advanced environment where information access is huge and limitless. The advantage to this is that, people are able to create more information, share and communicate with each other instantly on the go regardless of where they are in the world. LÄS MER