Sökning: "Viktor Blohmé"
Hittade 1 uppsats innehållade orden Viktor Blohmé.
1. Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Abstract Background: In present time, social media usage has come to be an essential part of peoples’ everyday life, resulting in a movement from traditional marketing towards a more digitised marketing strategy. Since the effectiveness of traditional marketing is decreasing, marketers are using influencer marketing to create awareness of their brand. LÄS MER
Resultatsidor:
1