Sökning: "Lina Elfqvist"

Hittade 1 uppsats innehållade orden Lina Elfqvist.

  1. 1. Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Alexandra Eklöf; Lina Elfqvist; Viktor Blohmé; [2018]
    Nyckelord :Influencer Marketing; Overexposure; Instagram; Relationships;

    Sammanfattning : Abstract   Background: In present time, social media usage has come to be an essential part of peoples’ everyday life, resulting in a movement from traditional marketing towards a more digitised marketing strategy. Since the effectiveness of traditional marketing is decreasing, marketers are using influencer marketing to create awareness of their brand. LÄS MER