Sökning: "Viktoriia Ivanova"
Hittade 1 uppsats innehållade orden Viktoriia Ivanova.
1. Augmented Reality in Retail: A customer-centric business implementation framework
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER
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