Sökning: "Viktoriia Ivanova"

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  1. 1. Augmented Reality in Retail: A customer-centric business implementation framework

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viktoriia Ivanova; Andrea Maggino; [2022]
    Nyckelord :Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

    Sammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER