Sökning: "William Sundén"

Hittade 1 uppsats innehållade orden William Sundén.

  1. 1. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Hugo Svensson; William Sundén; [2023]
    Nyckelord :Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Sammanfattning : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. LÄS MER