Sökning: "Xiaoshan Du"

Hittade 1 uppsats innehållade orden Xiaoshan Du.

  1. 1. Data Mining Analysis and Modeling for Marketing Based on Attributes of Customer Relationship

    Kandidat-uppsats, Matematiska och systemtekniska institutionen

    Författare :Xiaoshan Du; [2006]
    Nyckelord :computer science;

    Sammanfattning : With the rapid growing marketing business, Data Mining technology is playing a more and more important role in the demands of analyzing and utilizing the large scale information gathered from customers. To predict the consequent business strategy by using Data Mining, the Customer Relationship Management (CRM) nowadays is required to evaluate the customer performance, discover the trends or patterns in customer behavior, and understand the factual value of their customers to their company. LÄS MER