Sökning: "Yin Liu"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden Yin Liu.
1. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... LÄS MER
2. Bigger is not always better - The Evergreen communication crisis
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. Brands relationships: Exploring the Secret Brand Relationship
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. LÄS MER
4. Personnel Instability, Personnel Management, and the Company Image of Small Tourism Enterprises in Remote Destinations : A Case Study of Abisko Mountain Lodge
Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : In recent decades, tourism has been developed rapidly in the world. With such development, tourism sustainability has drawn great attention, especially in remote destinations. In Swedish Lapland, the studies have been focusing on social sustainability in terms of local communities and other external factors. LÄS MER
5. Immersive Storytelling for Environmental Communication
Master-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : As one of the earliest attempts to apply immersive technology in environmental communication, this design research project tries to answer the following research question: how do we communicate the connections between food-related behaviors and environmental impacts through immersive storytelling? During the project, an immersive story called "Trik’s' Party" for dome shows and a journey map of an immersive visitor experience are created. These design outcomes and this paper are built on the knowledge of scientific findings, communication methods, content creations, and service design. LÄS MER