Sökning: "Yiran Chen"

Hittade 2 uppsatser innehållade orden Yiran Chen.

  1. 1. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Qian Lu; Cong Liu; Yiran Chen; [2023]
    Nyckelord :live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

    Sammanfattning : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. LÄS MER

  3. 2. Persuasive Design: Enable Bystanders to Get Access to the Nearest AED When OHCAs Happen

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Yiran Chen; [2020]
    Nyckelord :OHCA; AEDs; Persuasive Design; Smartphone Application; Heuristic Evaluation; Usability;

    Sammanfattning : Out-of-hospital cardiac arrest (OHCA) has become a leading cause of death in Sweden, while the useful tool external defibrillator (AED), which enables the heart to restart to beat, is not fully used. Prior studies have worked out various solutions to promote the use of AEDs. LÄS MER