Sökning: "Yu Bei Gong"

Hittade 1 uppsats innehållade orden Yu Bei Gong.

  1. 1. Applications of Cultural Analysis in Marketing in a Mainland Chinese Context

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Yu Bei Gong; [2010]
    Nyckelord :marketing; applying cultural analysis.; Chinese young adults; MACA; mainland Chinese context; ethnography; Cultural Sciences;

    Sammanfattning : Although China is changing rapidly, Chinese values and culture change much slower than economic statistics. Simultaneously, interests in culture have grown dramatically in marketing study and practice worldwide, however culture is by and large the least investigated part in terms of marketing in mainland China. LÄS MER