Sökning: "Zhe Huang"

Hittade 2 uppsatser innehållade orden Zhe Huang.

1. 1. Fitting Yield Curve with DynamicNelson-Siegel Models: Evidence from Sweden

   Master-uppsats, Uppsala universitet/Tillämpad matematik och statistik

   Författare :Zhe Huang; [2021]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

   Magister-uppsats,

   Författare :Zhe Huang; Linlin He; [2015]
   Nyckelord :Keywords: experiential marketing; experiential value; experience design; APP for hotel;

   Sammanfattning : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. LÄS MER