Sökning: "Keywords: experiential marketing"

Hittade 4 uppsatser innehållade orden Keywords: experiential marketing.

  1. 1. Lyckad eller misslyckad individanpassad marknadsföring?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :William Fankl; Pelle Szegedi Jess; Victor Tomas; [2022]
    Nyckelord :Individanpassad marknadsföring IAM ; kundupplevelse; upplevelsebaserad marknadsföring; frekvens; relevans; Business and Economics;

    Sammanfattning : Title: Successful or unsuccessful personalized marketing? - A study on the attitude of young adult consumers towards personalized marketing and its impact on the customer experience Seminar date: January 11th 2023 Course: FEKH29, Business Administration: Bachelor's Degree Project in Marketing, Undergraduate level, 15 credits Authors: William Fankl, Pelle Szegedi Jess, Victor Tomas Supervisor: Veronika Tarnovskaya Five Keywords: Personalized marketing, Customer experience, Experiential marketing, Frequency, Relevance Research Question: What are young adult consumers' attitude towards personalized marketing and how does it affect the customer experience? Purpose: The purpose of this study is to increase understanding of the attitudes that personalized marketing generates among young adult consumers and its impact on customer experience Methodology: This study uses a qualitative method with a semi-structured interview process. The study has a constructionist ontological standpoint and an abductive research approach. LÄS MER

  3. 2. Design är mer än bara färg och form : En kvalitativ studie om hur design- och möbelmässor arbetar med tjänstedesign

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Andersson; Sabina Eskesjö Wolffsen; Maja Sundberg; [2019]
    Nyckelord :Design; tjänstedesign; design- och möbelmässor; mässarrangörer; utställare; besökare; kundupplevelse; värde; värdeskapande; innovation; interaktion.;

    Sammanfattning : Titel: Design är mer än bara färg och form Författare: Emma Andersson, Sabina Eskesjö Wolfssen & Maja Sundberg Examinator: Christine Tidåsen Handledare: MaxMikael Wilde Björling Kurs: Kandidatuppsats, 15 hp. Företagsekonomi III - Marknadsföring. Programmet Inredning och Butikskommunikation, Linnéuniversitetet, VT19. LÄS MER

  4. 3. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Mathilde COUASME; Julie GURGEY; [2016]
    Nyckelord :Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

    Sammanfattning : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. LÄS MER

  5. 4. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

    Magister-uppsats,

    Författare :Zhe Huang; Linlin He; [2015]
    Nyckelord :Keywords: experiential marketing; experiential value; experience design; APP for hotel;

    Sammanfattning : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. LÄS MER