Sökning: "Zoe Vagic"

Hittade 2 uppsatser innehållade orden Zoe Vagic.

1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

   Magister-uppsats, Jönköping University/IHH, Marketing and Logistics

   Författare :Anne Heinicke; Zoe Vagic; [2023]
   Nyckelord :body image; fitness influencer; body dissatisfaction; social comparison theory;

   Sammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER

3. 2. In what ways do sustainability motivated students with a budget constraint innovate in their sustainable consumption practices?

   Kandidat-uppsats,

   Författare :Zoe Vagic; Suheyla Abdi; [2022]
   Nyckelord :sustainable consumption; premium pricing; budget constraint; frugality;

   Sammanfattning : Background: Green consumerism is on the rise. However, the individuals with budget constraints are unable to afford sustainable products due to their budget as well as the premium pricing of the products. This in turn impedes them from expanding their sustainability options. LÄS MER