Sökning: "anna berg stockholm"

Hittade 3 uppsatser innehållade orden anna berg stockholm.

1. 1. Why Purpose? A quantitative study on the impact of a communicated corporate purpose on consumers' and potential employees' brand reactions

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Anna Berg; Annie Olsson; [2017]
   Nyckelord :Corporate Purpose; Brand Attitude; WOM Intention; Employer Attractiveness;

   Sammanfattning : The purposes of organisations is an increasingly discussed topic and during recent years, more and more companies have started to communicate their corporate purpose to consumers. Consumers as well as employees increasingly desire meaning with their consumption and in their careers. LÄS MER

3. 2. Konsumentreklam som skapar framtidsutsikter - En kvantitativ studie om hur ökad annonsansträngning i konsumentreklam skapar bättre framtidsutsikter för annonsörens anställda

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Berg; Anna Broström; [2015]
   Nyckelord :advertising effort; marketing signals; third-person effect; recruitment; extended audience;

   Sammanfattning : The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as affect the attractiveness of a company as a potential employer. LÄS MER

4. 3. Publika private equity-bolags påverkan på styrningen av sina portföljföretag. En fallstudie av styrmekanismernas utveckling under ägarperioden.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Gustaf Engellau; Anna Ivroth; [2011]
   Nyckelord :Listed Private Equity; Buyout; Phases; Control; Merchant;

   Sammanfattning : Recent years have been very turbulent for most private equity firms. Especially the financial meltdown in global economy has affected the industry, but also the public pressure has made private equity houses change their control strategies towards more conventional methods used in public companies. LÄS MER