Sökning: "brand ownership shift"

Hittade 2 uppsatser innehållade orden brand ownership shift.

1. 1. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

3. 2. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Janin Brauer; Anna Schmidt; [2018]
   Nyckelord :influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

   Sammanfattning : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. LÄS MER