Sökning: "buy-grid framework"
Hittade 1 uppsats innehållade orden buy-grid framework.
1. Industrial buyer behavior : A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation
Master-uppsats, Företagsekonomiska institutionenSammanfattning : A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the current literature concerned with industrial buyer behavior has tended to focus on modeling and mapping the industrial buyer behavior. LÄS MER
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