Sökning: "caroline schramm"

Hittade 2 uppsatser innehållade orden caroline schramm.

1. 1. Global Virtual Teams and their effective functioning : The Challenge of Time Pressure

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Franziska Franke; Caroline Bengtsson Schramm; [2013]
   Nyckelord :Global Virtual Team; time pressure; cultural aspects; trust; leadership; conflicts; communication;

   Sammanfattning : Nowadays modern organizations move in an incredible speed and have to be flexible and adaptable to constantly changing circumstances. Global Virtual Teams (GVTs) have been proved to be one of the means to handle this challenge. LÄS MER

3. 2. Dold marknadsförings effektivitet i sociala media

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Jon Ones; Sara Edholm; Caroline Schramm; [2010]
   Nyckelord :;

   Sammanfattning : In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. LÄS MER