Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Developing and Implementing Dual Branding Strategy in Emerging Markets. A case study of Volvo CE and SDLG in Brazil

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Martina Karlsson; Qiao Hua; [2015-07-10]
   Nyckelord :emerging market; value segment; M A; multiple branding;

   Sammanfattning : Abstract Megatrends of globalization and urbanization is constantly changing the international business environment, and emerging markets are rapidly industrializing, followed by growing populations with increasing incomes. This in addition to comparatively weaker domestic competition, have created attractive business opportunities for western MNEs to expand business in these markets. LÄS MER

3. 2. Managing the dynamics of e-commerce -The importance of competitive intelligence

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Marjolijne Withvoet; Iona-Marie Gölin; [2001]
   Nyckelord :e-commerce; strategy development; competitive intelligence and benchmarking;

   Sammanfattning : In the form of a multiple case study with one main case study on Volvo CE, this thesis evaluates the importance of using competitive intelligence for the development of an e-strategy. The thesis was written after a benchmark on the e-commerce activities of the competitors within the construction equipment industry had been conducted at Volvo CE. LÄS MER