Sökning: "Qiao Hua"

Hittade 1 uppsats innehållade orden Qiao Hua.

  1. 1. Developing and Implementing Dual Branding Strategy in Emerging Markets. A case study of Volvo CE and SDLG in Brazil

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Martina Karlsson; Qiao Hua; [2015-07-10]
    Nyckelord :emerging market; value segment; M A; multiple branding;

    Sammanfattning : Abstract Megatrends of globalization and urbanization is constantly changing the international business environment, and emerging markets are rapidly industrializing, followed by growing populations with increasing incomes. This in addition to comparatively weaker domestic competition, have created attractive business opportunities for western MNEs to expand business in these markets. LÄS MER