Sökning: "covert or overt prestige"

Hittade 2 uppsatser innehållade orden covert or overt prestige.

1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

   Kandidat-uppsats,

   Författare :Daniel Neate; [2022]
   Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

   Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER

3. 2. ”SEN KANSKE MAN INTE KAN JÄMFÖRA SIG MED EN VUXEN AKADEMIKER" Hur ungdomar skattar och kontextualiserar språkfärdigheter.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

   Författare :Maria Therese Ribbås; [2016-11-15]
   Nyckelord :Self-assessment; self-evaluation; language preference; language attitudes;

   Sammanfattning : This essay examines how youths reason when self-assessing language proficiency, and how they motivate their language preference. The data consists of interviews with youths aged 16-19 in Gothenburg, conducted in the larger project (SSG) Språkbruk i Stockholm och Göteborg in 2014. LÄS MER