Sökning: "green purchase intentions"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden green purchase intentions.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

  3. 2. The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mariam Kavlashvili; Rabiyatul Adawiyah Haserra; [2023]
    Nyckelord :Environmental Corporate Social Responsibility; Green Purchase Intention; Consumer-Company Identification; Greenwashing.; Business and Economics;

    Sammanfattning : This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.... LÄS MER

  4. 3. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kikelomo Olatunji-Aikomo; [2023]
    Nyckelord :Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

    Sammanfattning : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. LÄS MER

  5. 4. Understanding Swedish Consumers’ Purchase Intentions for Green Packaged Short-Shelf- Life Food Products : An Expanding to the Theory of Planned Behavior

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Siyu Huang; Ali Ahsan Talpur; [2023]
    Nyckelord :;

    Sammanfattning : Background The climate change problem causes the importance of sustainable development. Food wastage especially short-shelf-life food product and the main focus on the consumer purchase intention towards the short-shelf-life food products in green packaging. LÄS MER

  7. 5. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Alexandra Coughlin; Elena Dorner; [2023]
    Nyckelord :Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Sammanfattning : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. LÄS MER