Sökning: "impact and communications"

Visar resultat 1 - 5 av 261 uppsatser innehållade orden impact and communications.

  1. 1. Game publishers and their constant need for damage control : A Content Analysis of Activision Blizzard's communication during their public-relations crises

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Albin Moberg; [2024]
    Nyckelord :Consumers; Crisis communication; Damage control; Image; Image restoration theory; Organizations; Public relations; Situational crisis communication theory; Videogames;

    Sammanfattning : Big organisations and companies in game development and distribution have in recent years become involved in public-relations crises. In the past you could see that dissatisfied consumers have an impact on the image for organisations. LÄS MER

  3. 2. Open Innovation or Anti-Competitive Abuse? A Case-Study on the Tesla Patent Pledge under European Union Competition Law

    Magister-uppsats, Göteborgs universitet/Juridiska institutionen

    Författare :Lukas Wenger; [2023-08-11]
    Nyckelord :;

    Sammanfattning : Patent Pledges can be defined as “voluntary commitments by patent holders to limit enforcement of their patents, made to the public or large segments of specific markets”. In terms of IP strategy, it is a relatively new strategy, only having a history of 20 or so years. LÄS MER

  4. 3. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  5. 4. 3D Modeling of Factory Scenarios for 5G Evaluations

    Master-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Haodong Zhao; [2023]
    Nyckelord :;

    Sammanfattning : 5G is a key enabler for a variety of use cases in smart manufacturing which requires communications with high reliability and low latency. In a dynamic industrial environment, objects such as machines, production lines, storage shelves, robotic arms, and automatically guided vehicles may cause fading and have a large impact on radio propagation. LÄS MER

  7. 5. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Nyckelord :;

    Sammanfattning : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. LÄS MER