Sökning: "information scent"

Visar resultat 11 - 12 av 12 uppsatser innehållade orden information scent.

  1. 11. Gestaltningsfloran : en brygga mellan hortikultur och biotopgestaltning

    L3-uppsats, SLU/Dept. Of Landscape Architecture, Planning and Management

    Författare :Oskar Eriksson; [2009]
    Nyckelord :databas; artinformation; biotoper; hortikultur; inhemska arter; exotiska arter; växtgestaltning;

    Sammanfattning : Contemporary plant design can be examined by how it relates to two extremes - Nature and Art. This idea is explained by Noel Kingsbury in the book The Dynamic Landscape where he places designers and their projects on a gradient (Kingsbury, 2004). LÄS MER

  3. 12. Branding in the air : A study about the impact of sensory marketing

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Terhi Suhonen; Jenny Tengvall; [2009]
    Nyckelord :Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

    Sammanfattning : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. LÄS MER