Sökning: "launching and re-launching"

Hittade 1 uppsats innehållade orden launching and re-launching.

  1. 1. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Justus Leistén; Magnus Nilsson; [2009]
    Nyckelord :High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

    Sammanfattning : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. LÄS MER